Teffa

I had the privilege to work on the branding for Teffa, a revolutionary snack brand rooted in Ethiopia and created from the Teff grain.

At Teffa, I worked on creating the brand identity from its inception, crafting a visual narrative that subtly pays homage to the brands roots, by adapting the "T" in Teffa to subtly reflect that of an Amharic T, symbolizing the brand's commitment to authenticity and innovation. Each design choice, from color palette to typography, was carefully curated to reflect the brand's values of health, sustainability, and inclusivity.